Amy's Kitchen

Project Overview
This is an advertising campaign to promote for their plant base burger patty in order to compete with the market leaders Beyond Meat. The campaign could also help to create a memorable personality for Amy’s Kitchen. The theme for this campaign is hippie retro (the 70s); the time when veganism was something only hipsters would do. The campaign includes traditional prints (bus shelter posters),social media marketing and experiential marketing.

Photography Concept

Photography Concept Development
Refined photography

Headline

Final Posters

Poster's application

Experiential Marketing

Concept sketches
Staff outfit
Social media marketing - Instagram & Twitter
Experiential Free Meal Events

Advertising Video

Refined Storyboard
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